The emperor has no ad revenues. The abject failure of the practice of dependency on online advertising revenue as a reliable income stream appears to have claimed another victim.

I don't get online advertising. I don't get the whole deal with clickthroughs. We are constantly bombarded with advertising in all media, and compelling ads are assumed to create and reinforce our brand recognition. Why isn't it true that online advertising does the same thing? Why isn't it enough to know how many page impressions you get? What's the putative correlation between the effectiveness of the ad and the clickthrough rate? How does anyone know I did or didn't buy that car, or book, or TV or whatever, just because I saw an online banner ad and yet didn't feel compelled to click on it?

Oh well, toodle-oo, Yahoo.