The MTV show Pimp My Ride (not to be confused with that other show, Ride My Pimp) has spawned a video game that, apparently, and not surprisingly, "sucks".

So anyway, before I found the scathing review referenced above, I followed a number of useless links served up by Google in response to the query string pimp my ride wii review, most of which were pages talking about a review of the game, or which contained the keywords in otherwise unrelated contexts, but eventually I hit gold.

Yes, our old friend keyword-driven advertising strikes again, and this time the lucky company is BizRate.com, a pretty reputable p2p business ratings site, where somehow the keywords noted above translated into the following howler: