Bugger! Fuck! Cunt! Shit! Arse! etc.

We all know these are "bad words" and that it's not "big" and it's not "clever" to swear, but the question is, exactly how bad are these words? Is "cunt" worse than "fuck"? Is "bastard" worse than "bollocks"? These are questions that vex many, and now it can be revealed at last, those shitfucking cuntwadshelpful people at the Advertising Standards Aauthority have the answer. Thing is, they've been sitting on this priceless knowledge for 6 years without telling us.

Bastards.